Why we need YOUR help to get ‘Krave Choco Roulette’ off the shelves.

In the six years that I’ve been campaigning about the information in my documentaries, I can honestly say that I never in a million years thought I’d find myself tackling food companies.

When I personally first noticed this cereal branding, it was during an advert break on 4OD.

What caught my eye was how similar it was to bingo and other gambling adverts, I couldn’t quite believe what I was seeing, and it was just like a casino ad!

Some people argue that it’s just harmless fun and it’s all just because the game is a lucky dip scenario, despite the fact that it’s proven that the advertising industry spends millions of pounds every year on making people familiar with products and concepts over long periods of time.

To those people aware of this, it could be perceived that whether it’s intentional or not, that it is concept-branding. In other words – gambling grooming.

The front of the box is obviously a slot machine, with the actual old-style lever placed on the side of the box, and at the back of the box they make no mistake to show you that it’s a slot machine. (Notice the red lever on the right)

So what does eating a breakfast that is highly likely going to be eaten by a child due to its chocolate sweet taste really have to do with bandit machines? Why on earth would a marketing company even link the two?

And why would an activity that is mostly limited to over 18’s placed for a young person to be exposed to, first thing of the day?

At this current stage in time, this is the only evidence the campaign has on financial/sponsorship links between giant food corporations and the gambling industry but this is something we are working on.

We may find that this is simply irresponsible marketing, but we haven’t really heard back from them to make us think this is something they are willing to change in a hurry.

We do however face massive issues in terms of getting people to see the seriousness of all this. And in terms of getting the public on board, so far this has been a huge struggle due to people simply not being concerned enough about it.

We urge everyone reading this to please take a moment to think what kind of future are we making for our children, when we are promoting to them an activity that is currently affecting millions of people in the UK alone?.

There is much more pro-gambling advertising and propaganda out there that unfortunately the truth has been well hidden and blurred from the public eye.

Since 2005 a lot has changed in the UK landscape in regards to online gambling and betting shops since the gambling act 2005 came into place.

Although this was made out to the public to be a law to help protect vulnerable and young people, it was in fact a law which meant many of the safeguards and precautions we had to protect people against gambling have actually now been removed. This was brought in with wording such as ‘liberalisation’ which when said like that may sound quite modern and appealing.

So if you do check out our petition, unless our campaign has actually shifted up a gear and people have started to get on board you will notice our petition numbers may be quite low. So we need as much help and support from as many of you as possible to get people taking this issue seriously and tackling it.

What started a campaign to challenge the gambling act and MP’s profiting from it has become a mission to raise awareness and try to change perspective.

So if you’ve watched our new documentary called ‘Spellbreakers’ then we urge as many of you as possible to please sign and share the petition and as much of our campaign material to your friends and family as possible.

Signing the petition only takes a few seconds and we give a massive thanks to everyone that has taken the time to sign it and share it to help raise awareness of something which has the potential to cause a very damaging effect to our society.

Here is the link to our change.org petition, thanks for reading J

https://www.change.org/p/kellogg-stop-selling-kelloggs-krave-choco-roulette-and-gambling-related-marketing

Please support our latest campaign to say NO to gambling promotion on Kelloggs cereal

Hi folks.... it's Ben here from the Neuroliberation campaign. It's been a while since there's been any activity here on the gambling-awareness front but we are back with a new campaign and urge as many of you as possible to please support it.

Over the last week myself and a few others have been on a mission to to make a stand against the new Kellogg's cereal 'Krave Choco Roulette'.
The problem that myself and many others have with it is that it is blatant in-your-face gambling grooming. The front of the cereal box is basically a bandit machine, the adverts on television for it blatantly are promoting gambling to people, and Kellogg's Krave's facebook page's main image is of it's new 'Krave Choco Roulette' and they'v even gone to the extra lengths to make the box appear like a bandit machine.

What turned out to be a campaign to Kellogg's to say we find this highly irresponible marketing , became (like most of my gambling-awareness projects) a campaign to raise public awareness and attempt to open minds.

Over my last week campaigning about this on the internet I have come to realise that most people really don't see a problem with it... a common reaction I get is "Oh so seeing this image in a box is going to make me want to gamble.....yeah right whatever!! .... so what I say is this ....

Marketing companies are very clever people , do you not realise the psychological tricks involved here...please just think about it.... perhaps google about marketing branding and concepts, and the lengths these companies go to in order to get the public familiar with a brand or concept.

I would not be surprised to find out deals have been done behind the scenes here from people within the gambling industry ... there's a lot of money to be made here.

I urge as many people as possible to sign the petition we'v got going at change.org , it's been going slow but hopefully we can get this issue out into the public domain because the unfortunate fact seems to be that people in general really aren't aware of this, and certainly aren't standing up and fighting against this enough.... especially when they aren't realising that this is the pollution of our next generations minds and way of thinking.

I think it's sad that not enough people care about protecting our communities from gambling addiction. The trouble is, is that for one it's not talked about enough so people aren't really aware of how much in people they actually know around them, and two a lot of people aren't thinking about this deep enough and as a society we are letting ourselves walk right into the traps of marketing companies that will for sure create heaps of gambling addiction.

Whether or not most gamblers will go onto develop an addiction is another story, but the fact remains that the number of gambling addicts will be growing as the industry expands if we don't have the right precautions in place, and I think that the fact we now have bandit machines on our children's cereal boxes is growing evidence of that.

So yeah, we'r urging as many people as possible to sign this petition because every signature counts and so does every comment. What' great about commenting on the petition page as well as signing is that it gives Kelloggs the clear image that this is a nationwide or even international concern , and it also gives them the reasons as to why we'r not happy with this.

Here is the link to the petition, and we also have a facebook page too. We need all the support we can get to open minds here and not let our children walk down an industry-led path of gambling addiction culture. Take care.

https://www.change.org/p/kellogg-stop-selling-kelloggs-krave-choco-roulette-and-gambling-related-marketing

Once again I urge all of you that 'get it' to please just take a moment to take some action by signing the petition and leaving a comment and sharing it with your friends and family. Hopefully we can make a stand against this sort of marketing now which are likely to lead our next generation down a path of mega-gambling acceptance. Thanks for anyone that supports and has been supporting already, we can't do this without every one of us pulling together to make the change. Let's do it and take care!

https://www.change.org/p/kellogg-stop-selling-kelloggs-krave-choco-roulette-and-gambling-related-marketing

Other items on the market pretty much doing the same thing....what is happening here???

Notice the word attention also on the packet near the roulette wheel

But when you look at this also , think about it.

Come on.....really???

https://www.change.org/p/kellogg-stop-selling-kelloggs-krave-choco-roulette-and-gambling-related-marketing

Kids, computer games and gambling - Part 2

If you haven't read part 1 yet then click here to read



Whilst writing part one of this article I got thinking about how in many computer games children and young people are taught to collect and win coins. 
We’v already gone into the fact that computer games and gambling games are starting to merge into one, but maybe this started quite some time ago.

Is the ‘win win win’concept integrated into our brains from early childhood? 
Whilst playing seemingly harmless computer games where we have to collect coins or complete missions to for them, are we actually being brainwashed? 
We already touch on this slightly in one of our latest posts about ‘TV game shows’ but it seems the deeper we look into things the more we have been taught that gambling is some sort of core value of culture in society. 

Even the bible mentions how the coin was used to distract, divide and control people and it seems that still thousands of years after and to this day that the desire for the coin has ruled over man’s state of mental and spiritual well-being. 

Many of today’s computer games on both consoles and social networking sites use cleverly marketed slogans such as ‘Free coins’. With that along with playing computer games for a few years could we be being taught to learn that there’s always the chance to get money for free, and could also contribute to many of the gambling addiction stories where the victim thinks he’s playing because ‘he likes the challenge’?

It could also be perceived that not only are we seeing a narrowing gap between computer and gambling games, but also a narrowing gap between computer games and reality.
It’s not a new thing that people have expressed concerns about computer games and their impact on peoples moods and goal-directed behaviour. 
But it seems that most of the time gamers are not taught the true value of money and how to use it responsibly, but instead learn that it’s something that is easy to come-by and that it can just be spend willy-nilly.

I can only think of a few games that contradict the above and those are games such as ‘The Sims’ and ‘Theme park’which are possibly the exception as they don't involve the hyper-mode coin collecting.
Another question we could ask is – how many computer games inspire people to hoard money and always need more?
Think about it, from the age of just a small child we play games where we're taught that if we collect the most coins that we’ll be the winner and that we’ll succeed. With a philosophy like that being taught to us all of our childhood then no wonder so many people fall right into the gambling industries lap and don't see any problems with what's going on in today's gambling-mad culture-programme.

Who designed these concepts? And why are children being taught so often that collecting the most coins makes them the winner?
Is this all just a coincidence?